We cannot deny the fact that digital marketing is growing at a great speed. We are in a whole new era where we cannot afford to ignore the internet. Digital marketing plays an important role in taking a small business from local to global. Business success is the result of strategy, planning and management skills. In order to build a better online marketing strategy and marketing plan, you need the right tools. In this post, we’re going to examine the best digital marketing tools that will help to boost your business.
Are you all set to grow your business through digital marketing?
Then let us begin.
01. Optimization: SEMrush
Success doesn’t come easy for business owners. Meeting the needs of customers as well as satisfying their needs better than competitors are the important factors that contribute to the success of a business. SEMrush can help not just to identify your closest organic competitors, but also gather data that can help you develop a marketing strategy for your business.
How will this tool help you?
SEMrush is an SEO tool that helps you to do your keyword research, tracks the keyword strategy used by your competitors, runs an SEO audit of your blog, looks for backlinking opportunities, keyword positioning tracking, and lots more.
02. Tracking: Google Analytics
The purpose of taking your business online doesn’t end once the website is developed. Along with driving more traffic to the website, analyzing data is equally important to keep a track of your users
Google Analytics allows you to answer questions such as:
- How many users visited the website?
- How long are visitors staying on the website?
- Which are the keywords driving more traffic to your website?
- Is the website traffic organic, direct, referral or from social media platforms?
- In what parts of the world do your visitors live?
- Which pages are most popular?
03. Design: Canva
The simplest way to grab the attention of your target audience and increase the engagement rate is with the help of visual content marketing. Canva is a graphic design tool loaded with enough easy-to-use features and functionality that anyone can create a variety of engaging content that gets shared.
Take a look at these awesome graphics you can create with Canva in an instant:
- Poster and Logo
- Presentation and Flyer
- Card and Infographic
- Business Card and Resume
- Brochure and Invitation
- Desktop Wallpaper
- Book Cover and Certificates
- Letterhead and CD Cover
- Photo Collage and Social Graphic
- Invoice and Report
04. Email Marketing: Mailchimp
One of the cost-effective ways to promote your brand and increase sales is through Email marketing. It helps you to interact with your target audience.
Mailchimp is one of the easiest email marketing platforms to work with. It lets you create branded and professional-looking emails that convert better.
05. Correction: Grammarly
How to avoid making mistakes in your writing?
Grammarly is a writing tool that detects grammar and punctuation mistakes. It also provides suggestions on how to rectify the errors.
06. Insights: Creator Studio
If you own more than two brands or businesses then managing the social accounts will be a daunting task. Creator Studio brings together all the tools you need to effectively post, manage, monetize and measure content across all your Facebook Pages and Instagram accounts.
We hope this post gave you a better idea of what tools are required when starting a new business.