Digital Marketing Strategies for Hospitality Industry
The hospitality industry has been impacted the most by digital trends and there is a rise in the level of competition faced by the hoteliers as compared to the other sectors of the economy. Most of the travelers spend a lot of hours doing research on places to visit, hotels to book, and restaurants to dine in. With the help of advanced mobile technology, the process of booking the hotel has become faster than ever before. Therefore, digital marketing has become one of the finest ways for those in the hotel industry to reach out to potential customers, conveying the reasons why guests should choose to stay with them. Here are a few digital marketing tips that marketers can adapt to get more bookings and generate better revenue.
Content remains to be the king and it always will be. Creative content helps hotels to stand out and grab attention in the right way. The idea here is to create engaging and unique content. It could be in the form of blogs, emails, social media posts or videos.
A simple reason why video content happens to be one of the most powerful marketing techniques is because of its popularity on social media platforms. The video should address the needs of the guests through its eye-catchy, smart and relevant content otherwise, they will simply move on to another property and your video will be forgotten in seconds. Customers want to get a better sense of what they’re investing in.
Trust and love
The hospitality industry centers on your relationship with the guests. If you go above and beyond for your guests, then they are much likely to pay it forward and do the same for you in the form of online reviews, and return visits.
Some of the extra touches include :
- A friendly, welcoming smile when your guests check-in
- Ensure that your staff is trained with a customer-first mentality
- Show you care by listening and responding to your guests
- Send guests a handwritten welcome note
- Offer special perks to returning visitors
Increasing competition by OTA’s and the newly opened hotels provides challenges to hotel marketers who are striving for direct bookings and more revenue.
Remarketing is a way to connect with users who have already interacted with the hotel website or mobile app. A major advantage of remarketing over other forms of digital advertising is that hotels already know these users have shown some degree of interest.
Correct Budget Allocation
The various marketing techniques include social media marketing, search engine marketing, search engine optimization, Email marketing, etc. Marketers need to be wise and disciplined in budget allocation while selecting various digital channels. Also, allocate more marketing budget during the peak booking seasons.