A good digital marketing strategy grows and empowers your brand not just online but offline too. The demand and scope of digital marketing have lately been rising and it comes as no surprise.
People are becoming selective of what they choose and purchase. They evaluate, compare, and the question now more than ever. This is why brands are working on being authentic, influential, and credible to help convince their audience that they are the right choice.
No matter what the industry, digital marketing is needed now to increase its reach. Even the jewelry business too!
Why Jewellery Brands Need Digital Marketing?
The answer is simple- Just like every other industry, Jewellery businesses too need digital marketing to thrive online. But how does it benefit from digital marketing?
Digital marketing is the means to reach potential customers online to convert, engage and interact with them. Jewelry brands often are physical stores that target a limited customer base. But with the advent of technology, jewelry businesses are entering the digital realm to grow to their full potential.
Effective and well-planned digital marketing strategies can help jewelry brands to:
- Increase brand awareness
- Build brand credibility and authority
- Face competition
- Target ideal customers
- Increase leads, sales, and revenue
In this blog, we discuss the top 5 digital marketing strategies that you can employ in your digital marketing planning to help increase your influence online.
Digital Marketing for the Jewellery Industry
01. Get a Website
The first step to reaching customers online is owning an attractive and efficient website. That being said, you also need to make way for your prospects to convert. Start by setting up a user-friendly website that is attractive to look at and easy to navigate. Showcase your jewelry brand, its collections, the shop, and its prices and reviews.
This way, you can convert your prospects to your customers online. Setting up an online store can help increase your customer base, sales, and revenue for your jewelry business. If setting up an online store, make sure you keep in mind user-friendliness and easy modes of payment. Ensure that your customers have a smooth online buying experience without having to go through complicated processes.
If in case it is not possible for your brand to set-up online stores, make sure to still showcase your jewelry designs, collections, and positive customer reviews along with other contact details like address, hours open, and also email to attract your audience to visit your physical store.
A website can help increase your brand awareness, authority and also bring in leads for your jewelry business. So, invest in a good website design for your brand to build a better impression.
02. SEO and SEM
Search engine optimization is a crucial aspect of digital marketing. It basically means using keywords to help rank your website higher in the search engine result pages or the SERPs.
Search engine marketing is the process of gaining website traffic by purchasing ads on search engines. These two are both important if you want to direct traffic to your website to help increase brand awareness, generate leads and sales for your jewelry brand.
Optimizing your website for SEO can help the site climb higher in the SERPs ladder. This will ensure your website receives a higher number of clicks as it reaches the first page. If this isn’t done, you are likely to lose potential traffic that may result in the loss of prospective customers. Apart from optimizing your website, also work on creating content through blogs, podcasts, and more. This can help build brand authority and provide valuable information to your customers which helps instill credibility.
Along with this, work on running PPC Ads to help increase leads and visits to your site by targeting your ideal audience with keywords and analysis of demographics. By collecting and analyzing your data, you can easily create contextually relevant campaigns with targeted keywords to aim at your customer- base. This can help increase your sales for your jewelry brand. SEO and SEM are proven to be effective in helping brands grow exponentially.
03. Social Media Marketing
Social media platforms have become an indispensable tool when it comes to growing businesses. This is no different when it comes to growing your jewelry brand too. Investing in effective social media campaigns, and strategies can help your jewelry brand increase exposure, loyalty and build a meaningful relationship with your customers.
Social media channels serve as a medium to know, connect and interact with your potential customers. You can also showcase your jewelry brand story, its latest designs, customer testimonials, and more to help your audience feel connected. Along with showcasing your business, make sure you reply, engage, and interact with your followers authentically. This will help build a meaningful connection between your customers and business which will also build their loyalty towards you.
Apart from this, jewelry brands can post and promote engaging and interactive content and leverage Facebook ads, Pinterest, Twitter, and Instagram ads to fetch more audience, engage and build a community for your brand. This helps increase awareness, customer loyalty, sales, and revenue. Effective social media strategies can immensely help improve brand position and perception in the eyes of our audience.
04. Leverage Email Marketing
Email Marketing is a great way to keep in touch with your prospects as well as your customers. Your jewelry can benefit from having set-up an effective email campaign to attract leads, build a list and convert the leads into your clients.
A good digital marketing agency can effectively plan your email marketing campaign and design attractive templates and copies for the same. They can also help target your customer-base and run tests on what works and what doesn’t. This way, you wouldn’t have to worry about learning and executing email marketing strategies but have it covered by the agency.
You can send emails based on your products, upcoming launches, offers and discounts, newsletters, and other engaging and valuable information to your customers. Make sure to not buy an email list as this might result in you losing your credibility if your audience makes you spam. Instead, patiently work on building an email list with quality information and offers only.
05. Influencer Marketing
This method can be a great way to spread the word for your business and bring in sales and awareness. Influencer marketing has been gaining demand in recent years with many individuals having a personal brand and credible following on social media platforms offering to do paid promotions to help your brand receive exposure.
The key here is making sure you choose the right kind of influencers who are credible and align with your brand identity. Offer them your designs and request them to promote your jewelry brand online. Their followers might just want to buy from you! When an influential person suggests your brand or mentions your brand, you are more likely to receive potential customers following your brand.
Being a jewelry brand, you can choose to collaborate with leading fashion, beauty, and lifestyle influencers and bloggers to help promote you via social media platforms. In return for this, you can either pay or offer them a promo code wherein they receive a small commission with every purchase made. This way, your jewelry brand can enjoy brand awareness, sales, and even increased revenue!
We hope these marketing ideas and strategies helped you understand how digital marketing can help your jewelry brand grow and expand on the online domain.
But this doesn’t end here!
Digital marketing is a vast field and your jewelry brand can benefit more than these mentioned ways. With effective strategies, brands are known to grow exponentially online.
And we help you do that!
Veara Creatives is a Goa-based agency that offers digital marketing services to its clients to help scale growth, expand and increase their reach, sales and revenue through digital platforms.
We offer the following services to help your jewelry brand reach its full potential!
- Website Design
- SEO services
- SEM services
- Content marketing
- Email marketing
- Social media marketing and more!
Our tailor-made strategies for your jewelry brand help identify, target, and convert customers effectively.
So why wait? We are just a click away!