When we hear Ganesh Chaturthi, there is a blissful view that envisions our eyes. From decorating the Pandal to celebrating the festival, we welcome Bappa with our open arms.Lord Ganesha is the lord of new beginnings and wisdom, and his commencement always brings abundance and prosperity into our lives.
In parallel, any festive season is a new thrilling adventure for all brands, businesses, small and big companies, and agencies.
They have a unique way of celebrating Ganesh Chaturthi. Social media is a place where people connect, relate and share their ideas virtually, and in today's time, a strong online presence plays a vital role in your business to grow. Hence, these brands focus on building their social media game.
Let's take a look at how brands celebrated Ganesh Chaturthi in 2021 and how it helped them unleash their creative elements, along with increasing their social media presence.
If in one word, we define this campaign, then it was quite, 'Chatur.'Sharp-witted approach along with taking the core element of Ganesh Chaturthi, Dunzo made this social media post relatable for their audience. This perfectly well-crafted creative positively represented their brand.
This virtual connection between food and people is always best described by Swiggy.This food delivery brand always wins hearts by giving a relatable feel to the audience and showcasing its brand beautifully.
Apart from delivering food on time, Zomato is known for its 'most relatable content' online.From its push-off notifications to social media posts, it is the most reliable and relatable brand. Their 2021 Ganesh Chaturthi post gave a reminder to celebrate the festival along with taking care of yourselves because, last year, the pandemic was still at the rage.
For all the book lovers, this book brand celebrated this festival in a unique way by selling Bhajan audio cassettes to their customers. Their brand integration was different and had a nostalgic touch.
Celebrate Ganesh Chaturthi with Shri Ganesha Bhajan Vaani Speaker from Shemaroo. Reconnect with your spiritual self with pre-loaded 221 Bhakti Geet of Lord Ganesha. To buy, visit your nearest Crossword store or https://t.co/3zv3HQI5aH#CrosswordBookstores #GaneshChaturthi2021 pic.twitter.com/igEJP7IgsB— Crossword Bookstores (@crossword_book) September 9, 2021
This brand is known for its traditional and eco-friendly aspects; hence, they celebrated the GaneshChaturthi festival by cherishing eco-friendly Ganesha. In order to look for the environment and commemorate Bappa, Medimix kept their post subtle and innovative.
One of the biggest burger chains celebrated this festival by keeping their food as their main asset. A simple and subtle illustration of fries and potato wedges was enough to welcome Bappa and showcase it on social media.
We wish you and your family a very happy Ganesh Chaturthi! May Lord Ganesha bless you with an abundance of happiness and health, today and everyday 🌸#mcdonaldsindia #ganpati #ganesh #ganpatibappamorya pic.twitter.com/3uKiWQxuGJ— Do the #ShakeShakeDrill (@mcdonaldsindia) September 10, 2021
In today's time, we all have a second sim in our phones, and they have the last name, 'Jio!'This brand connected the festival with their product and made the post relatable for the audience.
Every year, this festival brings happiness and joy. But also, it is a virtual treat to see creativity at its best through these brands.TAGS: Branding, Social Media Marketing, Ganesh Chaturthi