New Year is just around the corner and the world of social media is constantly churning their brain cells to come up with new ideas that get them noticed.
Social media is a powerful PR and advertising tool and festivals are the best time of the year for brands to showcase their creativity. Everybody wants a clean break from problems, therefore brands choose their new year social media promotions with extreme caution, taking care to avoid hurting any views or beliefs. While consumers are busy ringing in the new year with renewed vigour and enthusiasm, brands are working around the clock to ensure they launch the greatest social media campaigns to inform and remind consumers of the brand.
If you have been following social media lately, then you would have certainly seen many companies running a New year’s Social Media campaign. This is no surprise as we all know that social networks are a great way to spread our brand awareness and reach more customers.While we continue brainstorming for new ideas, let’s take a look at the top 5 social media campaigns done by brands for last year.
1. Oreo
With some punn-y licks, Oreo managed to grab the attention of social media.
2. Paper Boat
While other brands were busy getting quirky, Paper Boat hits the right emotional sentiment of their audience with a relatable touch
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3. Fevikwik
Fevi Kwik has always been very creative and smart with its social media campaigns. It never fails to grab all the eyes of the audience.
Because, old is gold😌#HappyNewYear2021 #Fevikwik #PhenkoNahiJodo pic.twitter.com/03mG6KdMHD
— Fevikwik (@Fevikwik_tweets) January 1, 2021
4. H&M
H&M’s BRING ON THE FUTURE campaign decided to bid farewell to “endless days in sweats, the unmade bed…” with their bye-bye to the “new normal”
5. OYO Rooms
With the hope and idea to travel more, OYO Rooms decides to break the “stay at home” notion.
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Key things to keep in mind while preparing a campaign:
1. Use creative visuals
People are more likely to engage with content that is visually appealing. Make sure your visuals are eye-catching and relevant to your brand.
2. Using hashtags
Hashtags are a great way to get your content seen by more people. Use relevant hashtags that relate to your brand or product.
3. Offer discounts or coupons
Everyone loves a good deal! Offer discounts or coupons on your products or services to encourage people to buy from you.
4. Run a contest or giveaway
Contests and giveaways are a great way to generate interest in your brand. People love free stuff, so offer something valuable as a prize.
New Year’s Eve is just around the corner and social media feeds are starting to fill with funny memes, top 10 countdown lists, and other types of content to get you ready for the new year. However, you should be careful not to post anything that can be “carelessly interpreted.”
